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- Program Buku Pemasaran Philip Kotler Edisi 13 Wmaz
DAFTAR PUSTAKA Kotler, Philip dan Kevin Lane Keller, 2008. Manajemen Pemasaran, Jilid 1, Penerbit Erlangga. Kotler, Philip. Keller, K Lane, 2009. Rangkuman Manajemen Pemasaran Philip Kotler Bab 1 1. Dewasa ini dunia bisnis menghadapi tiga tantangan dan peluang utama: globalisasi, kemajuan teknologi, dan deregulasi. Merencanakan program pemasaran; dan mengorganisasikan, melaksanakan, serta mengendalikan upaya pemasaran. Tiap-tiap level produk dalam unit bisnis tertentu harus.
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Manajemen Pemasaran
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For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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Mar 30, 2017Exina rated it really liked it · review of another edition Shelves: education, non-fiction, required-readings, textbook
4 stars
Marketing Management was needed for my studies. Tons of useful information.
Oct 17, 2016Michael Finocchiaro rated it it was amazing · review of another editionMarketing Management was needed for my studies. Tons of useful information.
Shelves: management-lit, marketing, technical-manuals, non-fiction
This is the absolute bible of marketing end to end. A textbook in most business schools, even an autodidact like myself can learn an immense amount from this book. Probably great to read before an MBA and just if you want to understand how marketing is SUPPOSED to work (although sadly the real world rarely works as the authors describe).
Sep 06, 2010Eric Herr rated it really liked it · review of another edition
This is a text book for my Master's degree. With that said, my four star rating is based upon text books, not all books I have read.
Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.
This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin..more
Marketing Management is a very well laid out and clear text book. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully.
This is the 13th edition and is very up-to-date. It addresses many of the latest trends around viral marketing and utilization of web based social/busin..more
Mar 10, 2013Ben Edwards rated it really liked it · review of another edition
I read this book back when I was in school and it was a great introduction to marketing basics. I wouldn't recommend this being your only book about marketing, there are other ones that are more 'hands on' that give you more specific case studies that translate marketing theory into actual results.
However it does introduce and explain many core marketing concepts and is a great place to start learning about how to get to know your customers and how to speak their language.
However it does introduce and explain many core marketing concepts and is a great place to start learning about how to get to know your customers and how to speak their language.
Sep 29, 2014Ahmed Adel rated it did not like it · review of another edition
i think it,s beautifully book
Nov 17, 2012Donnie Corrêa rated it it was amazing · review of another edition
Philip Kotler is a genius, to begin with. Most people think marketing is the evil force behind their spending hands or the science behind making people spend their money on them. To break with this marketing notion is to truly bring it's colours to the surface as a science of matching need and offer. But Kotler only does this as a way to transcend that expectation.
Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a..more
Kotler concepts formal marketing as a tool for achieving a new marketing paradigm - more responsible and competent, more compassive a..more
Sep 12, 2009Patricia rated it did not like it · review of another edition
This is the worst textbook I have ever read. It takes 700+ pages to poorly define marketing buzz words while failing to provide anything of substance or utility. This is not a marketing textbook, it's a guide for communicating with other marketing people. There's more content in the 48-page marketing chapter of my performing arts management textbook than in this entire book.
Dec 17, 2017Faizan rated it really liked it · review of another edition
Total boring but at least I passed the exammm
Oct 05, 2017Fahed S. Al Kerdi rated it it was amazing · review of another edition Shelves: class2017, academic-books, in-libraries, master, in-my-hard
The bible of the marketing! this is how I call this book when I recommended it to the undergraduate students. From A to Z, all you need to know about marketing (literature and application) is here. With great amount of example, the authors of this book were able to come across all of the details in each chapter.
I made a good use of this book by reading the marketing orientation chapter, especially 7Ps theory.
I made a good use of this book by reading the marketing orientation chapter, especially 7Ps theory.
Jul 08, 2010Alessandro rated it it was ok · review of another edition
If the zombie apocalypse ever comes to pass, my weapon of choice would be Kotler & Ketler's Marketing Management book. It's a humongous heavy paperback that makes for an excellent blunt weapon. I can barely wait to squash some zombie's brains with it. It also contains very elegant writing and some gorgeous pictures. I wasn't the most dedicated student of management ever, but somehow I ended up reading this beast of a book twice. Marketing management, however, is not something you learn from..more
Jun 07, 2014Hesham Sabry rated it really liked it · review of another edition
One of the best business book.This is still my personal reference in marketing after 11 years of being a marketer .His examples, the way of structuring the business plan and introducing the marketing concepts are extraordinary .It is a valuable asset for both MBA students and marketers .Just take your time in reading and try to disseminate knowledge with colleagues and friends .
Dec 15, 2012Wala'a Ayoubi rated it it was amazing · review of another edition
Even it was a text book for me but it was amazing this book is my life it has every thing i may need in my marketing life :)
Dec 09, 2007Hensi rated it it was amazing · review of another edition
This is the best marketing book that I ve ever read.
Apr 27, 2013Khaled Mokhtar rated it it was amazing · review of another edition
A must have reference for people working or studying marketing.
The best.
The best.
Jan 04, 2009Figaro rated it really liked it · review of another edition
For those who acknowledged him/herself as a management student should read this book. very easy to understand and enrich your marketing knowledge from A to Z
Sep 08, 2009Laknath wijesinghe rated it it was amazing · review of another edition
i am a student of SriLanka Institute of Marketing(SLIM) i want to read Kotler's Marketing Management Book(13th edition).
May 10, 2014Gunnjan Awasthi rated it it was amazing · review of another edition
I just fell in love with the author of this book in 2012 when I took admission in MBA(Marketing). When I read a book, what I do expect is whatever written inside should be interactive enough to get into my average I.Q brain. The Philip Kotler's marketing management book is the only book of my syllabus that I've read without yawning for a moment.
All the topics have been covered, every edition get updated so well that it leaves probably no topic of marketing. Moreover the examples that's been cite
..moreJan 07, 2016Beam Pattadon rated it it was amazing · review of another edition
[Review]
Philip Kotler is one of the most regarded authority in the field of marketing.
This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing. It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas. Thus, this may not suit for casual learners on the subject. The style of writing is ver..more
Philip Kotler is one of the most regarded authority in the field of marketing.
This Kotler's book is a must-read for every marketing student. The book contains complete fundamental contents on the subject; namely, notion of STP, marketing mix, strategic marketing. It is very comprehensive work. Its detailed explanation on several topics could infuriate some readers who need to know only succinct ideas. Thus, this may not suit for casual learners on the subject. The style of writing is ver..more
Jan 23, 2016Nandia Alegras rated it really liked it · review of another edition
This is a book which I had the opportunity to read while I was doing my Erasmus semester in the University of Vienna. Having read many text books, i would say that I really enjoyed reading this particular one. It was easy to understand, no complicated meanings or vocabulary. I really learnt many useful stuff, and someone can get a certain view and clear understanding of the Marketing World and its contents.
Aug 09, 2015Amol rated it it was amazing · review of another edition
this is a very ease to access any book any time. so that to save time..
Jun 02, 2016Pallavi Bansod rated it it was amazing · review of another edition
Jun 11, 2014Vanessa Cabrera marked it as to-read · review of another edition
i want to read this Philip Kotler marketing management book
Jul 23, 2012Nahla Medhat rated it it was amazing · review of another edition
I wanna read this book, Philip Kotler is Great marketer Man who learned alot of people What's the importance of Marketing , how to manage it and it's effect of our economy .
Dec 31, 2012Suresh Prajapati marked it as to-read · review of another edition
I want soft copy of Marketing Management book and my mail id is ' [email protected] '
Jun 19, 2013Ralph Miguel marked it as to-read · review of another edition
Mar 07, 2018Kim rated it really liked it · review of another edition
This textbook provides a good introduction to the concepts of marketing for MBA majors. While marketing students may benefit more from other books that may be more complex or specific, this book lays a good foundation and is easy to understand and follow. The information covered still seemed up to date on the current trends in marketing and provided good examples of real life events and applications throughout.
Feb 07, 2018Yllwbrckrd rated it it was ok · review of another edition
I get it. It has everything, it’s meant for MBAs, and it’s meant to be the definitive text on marketing. However I found most of the writing repetitive and convoluted, especially when portraying really obvious information and simple ideas. This is something I found interesting considering Kotler is supposed to be the guru of Marketing: wouldn’t the messaging be top notch, in that case?
Future generations should consider an editor.
Future generations should consider an editor.
Mar 08, 2019Arnab Padhi rated it it was amazing · review of another edition
Avoiding Redundancy: 5/5
Case Studies: 5/5
Authenticity: 5/5
Readability: 4/5
Relevancy for the present time: 5/5
Overall: The book deals with marketing in all of its shade and shape. It isn't just a textbook, it can be used as a guide for any marketer. Of course, it is not an exhaustive book teaching everything but this one is a must read.
If you are interested in case studies of companies around the world then this will enlighten you with new ideas.
Case Studies: 5/5
Authenticity: 5/5
Readability: 4/5
Relevancy for the present time: 5/5
Overall: The book deals with marketing in all of its shade and shape. It isn't just a textbook, it can be used as a guide for any marketer. Of course, it is not an exhaustive book teaching everything but this one is a must read.
If you are interested in case studies of companies around the world then this will enlighten you with new ideas.
Aug 20, 2018Felipe CZ rated it really liked it · review of another edition
One of my main tools for teaching Strategic Marketing in universities. Kotler gives a great walk-through around marketing tasks and the stages through which mktg practices might pass, as well as the scope, which has to go beyond the 4 P's. There are different types of markets, therefore different strategies. A great point of interest is how to evaluate and control marketing efforts, e.g. profitability analysis and other tools.
Jan 13, 2018Jen Stirrup rated it it was amazing · review of another edition
This book was helpful for my MBA module in strategic marketing. The theory was well-explained and the book itself is very well-written.
I could have used more diagrams and flowcharts since I'm a visual learner, but that's the only negative. It's a good read on the subject.
I waded my way through a lot of marketing books but I did think that this was one of the best ones to read.
I could have used more diagrams and flowcharts since I'm a visual learner, but that's the only negative. It's a good read on the subject.
I waded my way through a lot of marketing books but I did think that this was one of the best ones to read.
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Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar..more
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar..more
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Sejak lama, Buku 'Prinsip-prinsip Pemasaran' yang ditulis oleh Empu-nya Ilmu Pemasaran, Philip Kotler, ini adalah buku teks best seller internasional yang paling banyak dipakai untuk mata kuliah dasar-dasar (manajemen) pemasaran.
Edisi terbaru (ke-12) ini ditulis sesuai dengan pernyataan Kotler bahwa “Pemasaran adalah seni dan ilmu menciptakan nilai bagi pelanggan dan menan..more
Edisi terbaru (ke-12) ini ditulis sesuai dengan pernyataan Kotler bahwa “Pemasaran adalah seni dan ilmu menciptakan nilai bagi pelanggan dan menan..more
Published 2008 by Erlangga (first published 1980)
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Rating details
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Jul 24, 2011Vineet rated it really liked it · review of another edition
The book is the marketing Bible of our times. Given to us as text book, I used to read it for leisure. Still do sometimes !!
Jun 14, 2012Robayet Islam is currently reading it · review of another edition
This is very enormous book for a marketing student. I love it.
Mar 15, 2009Amir rated it really liked it · review of another edition
Firstly I learned about Market.For understanding market you have to know about the environment of market, Business to Business marketing, how to search for new market or accumulate more information about the current market.
Secondly I learned that Marketing has three different strategy named:Relationship marketing,Segmentation and Positioning and Competitive strategy.
And finally I learned about the dominant ideas of the modern marketing consist of Price,Product,Promotion and Place. These four ele..more
Secondly I learned that Marketing has three different strategy named:Relationship marketing,Segmentation and Positioning and Competitive strategy.
And finally I learned about the dominant ideas of the modern marketing consist of Price,Product,Promotion and Place. These four ele..more
Oct 08, 2017Fahed S. Al Kerdi rated it it was amazing · review of another edition
Another core reference in the field marketing, authored by one of the greatest marketing-theoretician. His book is the corner stone to understand marketing as subject to study.
Nov 10, 2012Nader Abdelkader rated it it was amazing · review of another edition
This book is so effective in presenting the marketing principles and concepts. Very well organized and effective case studies and examples with clear explanation of everything. The Great Philip Kotler new edition book is amazing compared to old editions.
Aug 05, 2014Amin rated it really liked it · review of another edition
Jan 23, 2015Em Chainey (Bookowski) rated it really liked it · review of another edition
All 'Principles' of Marketing; not theoric which I obsessed to understand. Finally I got it, marketing is not a science, it is a 'discipline' which has scientific methods for measurement.
Jan 27, 2009Shoaib is currently reading it · review of another edition
Jun 28, 2017Medhat Ramadan rated it it was amazing · review of another edition
The first step in a Marketing studying success is to read this awesome textbook by the father of Mktg. Philip kotler.
The book really covered all the principles of MKTG and Cases to actual enterprises.
Recommended!
The book really covered all the principles of MKTG and Cases to actual enterprises.
Recommended!
May 10, 2012Rebecca Radnor rated it liked it · review of another edition
Generally referred to as the Bible of Marketing, I will be teaching this book this semester so I did something the students will never do (although none will admit it), I read it cover to cover. (Reason I never read it before is I was not a marketing major in University, life just sort of pushed me in that direction.)
Felt the early chapters while very interesting were overly long. It feels like Phil over the years just kept adding and adding stuff. Took me SO long to read some of them -- I'm tal..more
Felt the early chapters while very interesting were overly long. It feels like Phil over the years just kept adding and adding stuff. Took me SO long to read some of them -- I'm tal..more
May 06, 2012Vassilena rated it really liked it · review of another edition
A must-read for marketers, this book gives a really good basis for practice. It's written in an American manner, with lots of practical info, examples and case studies. Even if you are already a marketing graduate, it would do you a world of good to go through it and get familiar (or re-acquainted) with the main marketing principles.
Aug 09, 2011Jenni rated it really liked it · Program Buku Pemasaran Philip Kotler Edisi 13 Wmaz News
review of another edition Shelves: non-fiction, economic-language-course-books
Jan 12, 2011Julian rated it liked it · review of another edition
This was my reference book in college..and it was good..just that I didn't spend much time and attention in reading then..
Mar 09, 2011Alcides rated it liked it · review of another edition
May 08, 2014Thushara Vithanage rated it it was amazing · review of another edition
Oct 20, 2009Trent Rock rated it it was amazing · review of another edition
This is a great overview textbook..tons of case studies..well organized..easy to read..
May 30, 2014Safiullah added it · review of another edition
Sep 20, 2017Ba rated it really liked it · review of another edition Shelves: economics-politics-sociology, management-self-help
One of the most important modern marketing books, The main points talking about Defining of Marketing and the Marketing Process , Creating and Capturing Customer Value, Company and Marketing Strategy: Partnering to Build Customer Relationships, and how . Understanding the Marketplace and Consumers, The Marketing Environment , Managing Marketing Information to Gain Customer Insights and Consumer Markets and Consumer Buyer Behavior. In addition to Designing a Customer-Driven Marketing Strategy and..more
Aug 08, 2018Asad Khan rated it it was amazing · review of another edition
I've actually re-read this book, the first time I read it I was in school some 14-15 years ago. (Time flies so fast).
This is a gem of a book and it had still after years and years had a lot to teach me.
I actually read a previous version of the book I had from 2004-2005 some of the stuff was outdated and some of the stuff made you feel nostalgic.
The book has re-enforced and refreshed the marketing concepts which I had forgotten over the years. I would highly recommend this book to all students a..more
This is a gem of a book and it had still after years and years had a lot to teach me.
I actually read a previous version of the book I had from 2004-2005 some of the stuff was outdated and some of the stuff made you feel nostalgic.
The book has re-enforced and refreshed the marketing concepts which I had forgotten over the years. I would highly recommend this book to all students a..more
Jan 19, 2018Assem Gbr rated it it was amazing · review of another edition
Feb 07, 2019Ripudaman rated it it was amazing · review of another edition
Basic fundamentals and registries of marketing defined here
Buku Manajemen Pemasaran Philip Kotler Edisi 13
Sep 28, 2018Vijay Peddada rated it it was amazing · review of another edition
Though I am a HR, I consider this book as ready reference in my desk..
Philip Kotler Marketing
Mar 28, 2018Amira Amin rated it it was amazing · review of another edition
Feb 06, 2018Rachel Anne rated it it was amazing · review of another edition
Very thorough introduction to marketing with excellent examples relevant to Canadians.
Program Buku Pemasaran Philip Kotler Edisi 13 Wmaz Weather
Sep 11, 2018Mohamed Ateef rated it it was amazing · review of another edition
It's not a book for reading, it's a book for studying
Mar 29, 2018Kreativna Knjižnica rated it really liked it · review of another edition
Sep 06, 2017Leo Nguyễn rated it liked it · review of another edition
It's useful, very informative, well- structured and clear but super long. You'll need a huge patience to read all the things written there. It took me 18 days to read the book.
Dec 27, 2016Terence Kong rated it it was amazing · review of another edition
The marketing lecturers in my university recommends this book to their students as their main reading resource. This book perfectly illustrates most of the useful marketing principles and concepts that we see today. What's more admirable is the fact that the amount of time the authors relate those ideas to the present marketing strategies used by various firms around the world.
The content is very well organised and there are plenty of case studies for students to look up on. Every case study pe..more
The content is very well organised and there are plenty of case studies for students to look up on. Every case study pe..more
Feb 08, 2011Chocolaa rated it it was amazing · review of another edition
Philip Kotler Management
Amazing I used this book to prepare for my marketing exam last year. I did not like the book that the lecturer suggested…the other book has the same title but it is by Brassington and Pettitt… it was boring and I couldn’t stand reading through it… but to be fair it serves well as the greatest sleeping pill ever ( half an hour of reading it guarantees at least two hours of sleeping) …
OK OK… I know that I should be talking about Kolter’s book… ammmmmmmmm this book really helped me to prepare solid..more
OK OK… I know that I should be talking about Kolter’s book… ammmmmmmmm this book really helped me to prepare solid..more
Mar 10, 2008Garrett Burnett rated it it was ok · review of another edition
Some good marketing information—all the basics you'd expect in a textbook—but too much on the internet. I know this was done in 2003, but do they really have to go so gaga? It seemed like every 'normal' chapter was followed by an 'internet version' of the same material—very repetitive. All this stuff should have been integrated (and saved me about 200 pages of reading). Also some of the global stuff was filler. Okay, all of the global stuff was filler.
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Program Buku Pemasaran Philip Kotler Edisi 13 Wmaz
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697followers
Professor Kotler's book, Marketing Management, is the world's most widely used graduate level textbook in marketing. His other textbooks include Principles of Marketing and management: An Introduction and they are also widely used around the world.
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar..more
Kotler developed new concepts in marketing including atmospherics, demarketing, megamarketing, turbomarketing and synchromarketing. He believes that mar..more